Reaching U.S. Hispanic Audiences with Precision AI

Hispanics now comprise nearly 20% of the U.S. population, with about 65 million individuals

Leading the Future of CTV Audiences in the U.S.

Connected TV (CTV) has become the centerpiece of modern media consumption in the United States.

Curated Media Buying: Smarter, Transparent Programmatic with Smoot

How agencies can unlock efficiency, transparency, and performance

Transparent Media Buying: How AI Brings Real-Time Visibility

When media buying often happens behind closed doors, Smoot opens the curtain. Explore how AI makes transparency measurable — and why visibility is the new performance.

Engaging Hispanic Audiences
in a Post-Cookie World

In a post-cookie world, this article explores how first-party data and cultural context can help brands effectively engage Hispanic audiences.