Expect Transparency in every impression.

Agentic Deal Automation

>>> Smoot Sift

The Evolution of PMP Infrastructure

Generate, optimize, and launch programmatic deals in minutes — powered by semantic and emotional AI.

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The Programmatic Friction Problem

Traditional PMP workflows are bottlenecked by manual processes,
outdated taxonomies, and fragmented contextual signals

Multi-Day Cycles

Traditional PMP setup takes days of manual configuration and back-and-forth coordination.

Static Taxonomies

Rigid keyword-based targeting that misses nuanced content meaning and emotional context.

Fragmented Signals

Contextual data scattered across multiple platforms with no unified semantic layer.

Manual Optimization

Deal parameters require constant human intervention without real-time adaptive intelligence.

But...
What Is Sift?

Sift is an agentic infrastructure layer that sits between demand and supply, enabling fully autonomous programmatic deal creation, optimization, and activation.

It's not a UI tool—it's infrastructure that interprets campaign objectives in natural language, analyzes content at the semantic and emotional level, and autonomously generates optimized PMPs ready for DSP activation.

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INPUT LAYER

Natural language campaign objective.

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SIFT ENGINE

- Semantic content analysis
- Emotional context mapping
- Automated segment creation
- Deal parameter optimization

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OUTPUT LAYER

Optimized PMP → DSP ready

Agentic Infrastructure,
Not Contextual Targeting

Sift is a fundamental shift from static contextual solutions to autonomous deal intelligence

Capability

Deal Creation

Content Understanding

Emotional Context

Optimization

Signal Integration

Experimentation

Traditional Contextual

Manual, multi-day setup

Keyword-based taxonomies

Not available

Manual adjustment cycles

Fragmented across platforms

Slow, resource-intensive

Sift Agentic Layer

Automated, minutes to activation

Real-time semantic interpretation

Built-in emotional intelligence

Impression-level adaptive targeting

Unified semantic layer

Rapid, autonomous iteration

How It Works?

Three steps from campaign intent to live programmatic deal

( 1 ) Describe Campaign Objective

Input your campaign goal in natural language.
No manual taxonomy mapping required.

"Target luxury automotive content with aspirational emotional tone"

( 2 ) AI Interprets Meaning & Context

Sift analyzes semantic content and emotional signals at scale across supply inventory.

Real-time analysis of 100M+ impressions with contextual & emotional intelligence

( 3 ) Deal Created & Activated

Optimized PMP is automatically generated with impression-level targeting and pushed to your DSP.

Ready to activate in minutes, not days.

Business Impact

Measurable improvements in speed, scale, and precision for programmatic deal operations

10x

Faster Deal
Creation

From days to minutes

100M+

Impressions Analyzed

Real-time semantic context

Experimentation Velocity

Rapid testing and iteration

40%

Better Demand-Supply Fit

Semantic alignment accuracy

Better Alignment

Semantic understanding ensures demand objectives match supply context at impression level

Faster Learning

Autonomous testing and optimization accelerates campaign performance insights

Reduced Overhead

Eliminate manual taxonomy management and deal setup workflows

Ready to Move Beyond
Manual PMPs?

Sift is currently available for demand partners connected to the Smoot exchange.
Join the future of programmatic deal automation.